Matt Williams, the first rider from the Midlands to sign up for the 2013 ride, is working all hours as he prepares to open his new shop 'Run & Ride' near Cannock Chase, but in spite of this he is finding time to train for the Cycle a Difference challenge ride and to fundraise. Matt rides for the Run & Ride Performance Team and is an experienced MTB Endurance rider and is looking forward to a new cycling challenge. Well done Matt and good luck with the opening from all the Newborns Vietnam team! Watch this space for fundraising events at the Run & Ride shop, or check out the online shop website at www.gorunandride.co.uk".